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I'd like to AI the world a Coke

Brand New World

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Exploring AI in Holiday Advertising: A Blend of Controversy and Creativity

This chapter examines the backlash against Coke's AI-driven holiday advertisements while highlighting a well-received campaign that resonated emotionally with audiences. It argues for a focus on human creativity in the execution of AI in advertising, rather than blaming the technology for any shortcomings.

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