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Ep38: Be Analytics-Led not Data-Driven; w/ Mark Stouse Founder & CEO @ Proof Analytics — Product Market Fit podcast
Product Market Fit
How to Walk the Line Between Precision and Precision in Data Science
In marketing, you often need to sacrifice some precision for speed and for picking a direction. Data scientists who are trained to really adhere to the 95% will keep what's called overfitting the model. But in doing so, they're bringing a huge amount of bias into the model that did not previously exist. It's actually breaking their own fundamental values here by doing that.
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