Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead
Sweathead, A Strategy Podcast
00:00
Is It Just Batship Between Agency and Client?
Marketing departments are also quite submissive within their own organizations, he says. Agencies just get pushed further and further down the value chain with clients who don't want you to know their business. Mark: Marketing is not understood or properly valued in Silicon Valley. The best work I've ever done for clients has been when they worked directly with us intimately on big problems.
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