214 : Building a brand of Taste and Culture - GD Prasad (Founder, VS Mani & Co.)
The Startup Operator
How to Scale a Brand to a Million Customers
I was very clear that the brand day one was just going to be you know we fire up a few ads and put in a small budget and let's see what the hell happens it was really that right so we lined up a few creatives and set up the ad campaign on Facebook whatever. We essentially took it alive so from day one it's been reaching out to the customer with this sort of same kind of storytelling and creative that you've seen. I would never sleep just have the Shopify app open and just keep seeing the number of people on the side at all times, he says. He adds: "In our case our product was also something that was open for anyone between 25
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