12min chapter

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a16z Podcast: Holy Non Sequiturs, Batman: What Disruption Theory Is ... and Isn't

a16z Podcast

CHAPTER

Disruption Redefined: Uber and Beyond

This chapter explores disruption theory through the lens of Uber, challenging the notion that its rise constitutes true disruption within the taxi industry. It contrasts disruption with innovation, using examples from Tesla and Theranos, to illustrate the complexities of targeting existing markets versus underserved ones. The discussion emphasizes the significance of accurately categorizing disruptions to inform strategic business decisions.

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