2min chapter

Earn Your Happy cover image

Persuasion Psychologist Dr. Robert Cialdini On The Yes Factor: Make An Impact, Win Customers, And Transform Your Business

Earn Your Happy

CHAPTER

The Cross Cultural Reach of Labeling Popular Items

Restaurant managers put on the menu little asterisk next to certain of the items. One skyrocketed in choice what did the asterisk stand for it wasn't this is the specialty of the house, or this is the chef's choice for this evening. "I see I actually see it as a favor to me as the consumer even though sometimes that's probably not the intent"

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