Willpower, Conscientiousness, Is a Must for Young Men

"This is a big leverage point, especially for young men," he says. "They don't understand why it's attractive to women or how to display it in a way that's romantically compelling" He compares his friends from high school who were smart but not so conscientious with the ones who run their own businesses and are successful at 40. 'There's no shame of being a cell phone store manager and you can really do that'