3min chapter

Bloomberg Intelligence cover image

Nike's CEO Switch, Beverage M&A, and the Markets

Bloomberg Intelligence

CHAPTER

Nike's Market Struggles and Strategic Shifts

This chapter examines Nike's current challenges in maintaining market share against competitors like Hoka and Adidas, highlighting recent changes in their retail strategy. It emphasizes the need for the brand to refocus on its core values and product performance amidst the evolving athleisure landscape and the influence of AI on the industry.

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