How to Reinvent a Consumer Brand
HBR IdeaCast
00:00
Navigating Consumer Trends and Brand Transformation
This chapter explores the evolving dynamics of consumer trends, particularly within the water bottle industry, highlighting brands like Crocs and Stanley that thrive through innovation. It emphasizes the importance of leadership in initiating change, fostering a supportive culture, and listening to team members during transitions. The discussion illustrates how a clear vision and collaborative environment can redefine brand identities and drive success.
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