My uncle's two favourite quiz shows were yours, eggheads. His other favourite was the one that Alexander... I knew you were going to say pointless. Yeah, isn't that funny? That's it. That's pointless because they do... It's very interesting with quiz shows that they have such a ... They've got to have a key, what they call a USP, unique selling point. But there are so many quizzes that people try out and they don't quite work. And your fortune is made because we're always looking for that.