Mary Thengvall is the Director of Developer Relations at Camunda and the author of the book, The Business Value of Developer Relations. In this episode, Mary and David cover what it means for a business to build a community and a developer relations program. Mary shares her wisdom on how to build a community team and how she developed a career path for her community team at Camunda. This career path is based on her three pillars of developer relations and has a structured way of determining when her team members are ready to take on a new stage in their career. She describes the different levels that they use, that you can use for your own community teams. Mary introduces the idea of Community Qualified Leads that will help community professionals track and share their impact on their company. Who is this episode for?: In person and online, starting their communities 3 key takeaways: - How to measures the successes of a community team using “CQLs” and how to share this information to ensure that the company can see the tangible impact of their community team - The different roles within a Developer Relations team and how to hire the right people for each role - How Mary has structured the career path for her DevRel team at Camunda based on four distinct stages that all support her three pillars of Developer Relations: Developer Advocacy, Developer Experience, and Developer Community