MrBeast and The Chocolate Factory
Slate Money
The Economics of MrBeast's Giveaways
This chapter examines the financial model behind a popular YouTuber's extravagant giveaways, tracing his journey from simple promotions to high-stakes financial stunts. It discusses the marketing strategies leveraged for his chocolate brand, including engaging tactics to captivate a younger audience. Additionally, the chapter addresses the contrasts between Mr. Beast's charitable image and the realities of production, raising questions about the sustainability of fame-driven business ventures.
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