3min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

What Will Shoppers Be BUYING in 2023? Sarah Levinger

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

What's the Consumer Confidence Index Looking Like Right Now?

The consumer confidence index basically tracks where the consumers sit emotionally about how they feel about what's happening in the country right now. This year was volatile, like we saw a whole lot of crazy stuff changing with the consumers. They started to tell us kind of what they wanted and how they were viewing the marketing that was coming out. Next year is kind of a Wild West as well.

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