Explaining The Dip Concept

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Are you stuck in the hard middle bit of your business wondering if you should keep going or let it go? 

In this coaching episode, Fiona breaks down how to tell the difference between a challenge worth pushing through and a dead-end that's wasting your time.

You'll learn practical strategies for navigating the tough times in business, including how to recognize when slow progress is actually progress, when to adjust your tactics without abandoning your vision, and most importantly—when strategic quitting is actually the smartest move you can make.

Fiona shares personal stories about recovering from a serious back injury, building this podcast through multiple setbacks, writing her books, and other challenges that taught her the difference between persistence and stubbornness.

Key topics covered:

• How to identify if your business challenge is temporary or permanent
• 5 practical strategies for pushing through difficult periods without burning out
• The signs that it's time to walk away from something (and why that's not failure)
• Breaking big goals into manageable milestones when progress feels impossible
• Why adjusting your tactics is different from quitting your vision
• The questions to ask yourself when you're feeling stuck or overwhelmed

Perfect for: Small business owners, creative entrepreneurs, and anyone questioning whether their current business challenge is worth the effort.

Resources mentioned: Seth Godin's book, The Dip

Connect with Fiona: Website: mydailybusiness.com Group Coaching: mydailybusiness.com

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Resources mentioned:

• How to Get Your Book Published course 
• Join our AI Chat Group for small business owners
• Group Coaching
• My Daily Business courses - mydailybusiness.com/courses

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Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

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