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3min chapter
K#567 - Dominic Land, CEO Bike Components über die Herausforderung der Fahrradbranche & Communities als Branding Hebel
Kassenzone | CEO Interviews
Intro
Dieses Kapitel beleuchtet die Schwierigkeiten, denen die Fahrradbranche nach der Corona-Pandemie gegenübersteht, und die Strategien von Bike Components zur Krisenbewältigung. Besonderes Augenmerk liegt auf der Nutzung von Communities zur Markenbildung sowie auf der Umstellung von SEO auf Social Media und Content Marketing.
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