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17. Co-Creator of the First Remote Ad Server, Jason Strober

Internet History Podcast

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How to Get Click Through Rates and Behavior

The technology wouldn't have been there yet. So are you able to do any contextual targeting or any sort of behavioral targeting or anything like that? Only to the extent that so the contextual is targeting no way. And behavioral we were just looking at whether or not people would click and based on that do something else.

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