Son: It's one thing for canibalization to take place. What was crazy about what andy managed to do with intal was this was cannibalizing their high and high margin products wit something that was a much lower margin. And you know, in the annals of business history, that's not something that happens. Son: This is sort of way of dispproving the idea of disruption. But i say this not do sort of diminish what andygrove did. It really was impressive.