15min chapter

My First Million cover image

The Secret Founders Of +$1,000,000,000 Brands

My First Million

CHAPTER

From Infomercials to Best-Selling Programs: A Journey in the Self-Help Industry

This chapter explores the early years of a well-known entrepreneur as they venture into the infomercial business, focusing on self-help and personal development. It discusses their success with infomercials featuring endorsements from NFL quarterback Frank Tarkington and Tony Robbins, as well as the creation of the best-selling program 'Personal Power'. The chapter also touches on their transition to internet marketing and their use of market research and celebrity partnerships to develop successful products.

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