S21 E5: We Mistake Information for Intimacy (Marcus Collins)
The Next Big Idea Daily
00:00
The Importance of Intimacy
Marketers struggle to understand their customers because they don't know them well. To get intimate with people requires intimacy, a closeness that traditional data metrics will never provide. "We take off our human hat in exchange for our marketing hat and leave our humanity at the door," he says.
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