10min chapter

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy cover image

E16: CFO Dilemmas Decoded: Growth vs. Profit, VC vs. PE, and M&A Insights w/ Dan Fletcher, CFO of Planful

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy

CHAPTER

Evolution of the CFO Role in Modern Finance

The chapter explores the transformation of the CFO role from a focus on accuracy and governance to a more strategic and forward-looking approach. It emphasizes the importance of balancing accounting expertise with strategic skills, advising finance professionals on career progression from accounting to FPNA work to ultimately prepare for a leadership role in finance. The chapter also delves into the significance of the controller role in supporting business operations and strategic goals, highlighting the CFO's enthusiasm for Planful's performance in the market and sharing insights on challenges in the SaaS industry.

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