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Corporate Backlash: Bud Light's Controversial Shift
This chapter examines the fallout from Bud Light's partnership with Dylan Mulvaney, focusing on the backlash from consumers and the subsequent financial losses. It explores the tension between corporate diversity initiatives and maintaining customer loyalty in a politically charged environment. The discussion reflects on how brands that alienate their core audience through political stances may face significant repercussions, contrasting them with companies that prioritize customer engagement and product integrity.