How Your Early Stage Company Can Survive and Thrive -- Tyler Elliston // Right Side Up
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Mindset of a Marketer When You're in Early Stage
"There's often this sort of negotiation between what a company wants to be and what they actually are to an audience," he says. "I really respect how Everlane grew their business, but I don't fit into their clothes." The brand spent its time growing an audience before figuring out what that audience wanted; then it started product development.
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Transcript
