How Are You Judging the Effectiveness of Founder Lead Selling?

Willy: The effectiveness of founder lead selling comes down to, are you targeting someone that agrees? Ha, problem exists? So i headnod, effectiveness point, target correctly. Two is, are they seeking to solve it to day? And that is typically hidden somewhere in the historical piece. In case, to day, you can start to begin to understand intent. Third piece is, what is the intensity or the frequency of that problem, which all sits under urgency rit. Winky: If you're having ten calls and only one is turning into a sales qualified lead, why is that? Right? I always like to say rejection is actually re direction. When you get rejected