Building a Personal Brand on LinkedIn

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➡️ About The Guest

Lara Acosta is an entrepreneur and personal brand strategist who entered the business world by founding LA Digital, a personal branding marketing agency, while pursuing her Master's degree.

She built her reputation working with top-tier entrepreneurs and founders, growing both her agency and her personal brand on LinkedIn. Today, she runs sold-out personal branding programs, reaching and teaching an expanding audience.

Lara is recognized as one of LinkedIn's top 100 creators worldwide and was named the #1 female creator on the platform in 2023. With 150,000 followers on LinkedIn, she has become one of the platform's most influential voices.

➡️ Show Links

https://www.instagram.com/laraacostar/  

https://x.com/Laraacostar/     

https://www.linkedin.com/in/laraacostar/  

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Hustle & Flowchart Podcast - https://hustleandflowchart.com/   

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

Range Rover Sport - https://www.landroverusa.com/

CIBC Innovation Banking Podcast - https://www.innovationbanking.cibc.com/podcasts/

SmarterVitamins - https://smartervitamins.com/scott (Code: Scott)

NerdWallet - https://www.nerdwallet.com/learnmore

LinkedIn Jobs - https://linkedin.com/excellence

➡️ Talking Points

00:00 - Introduction

02:58 - Teen Immigrant’s Solo Move to London

06:20 - Lara’s First Taste of Entrepreneurship

14:14 - COVID: Lara’s Unexpected Opportunity

27:03 - Building Her LinkedIn Tribe

29:00 - Returning to School

30:34 - Is College Worth It?

34:05 - Sponsor: Hustle & Flowchart Podcast

34:47 - Why Lara Changed Her Mind on Education

45:41 - Accidental Entrepreneur, Intentional Success

50:35 - Career Lessons from Lara’s Journey

52:34 - Standing Out on LinkedIn

54:15 - Lara vs. Justin: LinkedIn Tactics

59:15 - Lara’s Top LinkedIn Tips

1:09:22 - Success Has No Timeline

1:14:19 - From 9-to-5 to Freedom

1:17:37 - Why Entrepreneurs Burn Out

1:19:55 - Why YouTube?

1:24:42 - Celebrating Recent Wins

1:29:56 - The ‘X Factor’ in Content Creation

1:34:05 - Balancing Workflow as a Creator

1:36:05 - Reforming Education with LinkedIn

1:46:56 - Lara’s Advice to Her Younger Self

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