Revenue Enablement in Sales Engineering

Over my years of being a Sales Engineer, I've come to know and am still learning about new terms and roles that help in the organization. One of these roles is around enablement, sales enablement, or revenue enablement. Many are still uninformed about this role and often have it confused with marketing, channel sellers, or customer success managers.

As you'll learn in today's episode, revenue enablement does not fall into any of these roles, but it's orchestrating and collaborating across all these channels to have effective customer conversations as well as address the needs of all departments throughout an organization. We invited John Moore aka The Collaborator to shed more light on this topic.

Show notes: https://wethesalesengineers.com/show167