12min chapter

Disruptors cover image

Carl Hartley | The Truth About Electric Cars & Inside the Luxury Car Industry

Disruptors

CHAPTER

The Allure and Ethics of Limited Edition Luxury Cars

This chapter explores the marketing strategies behind limited or special editions of luxury vehicles, questioning their authenticity and consumer perceptions. Through examples like the Nissan GTR and Lamborghini Huracan, the discussion highlights the minor changes that drive significant price hikes and the impact on perceived exclusivity. The speakers also examine the evolving dynamics of pricing in the luxury car market, emphasizing the challenges faced by buyers regarding value retention and market inflation.

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