How to Build Backwards in Search Engine Optimization

So what I like to do is so from the courses that I put out, and then just putting them into search results. And then starting to find out all the other competitors that are also within the space too. So if there's an opportunity for me to go in there by competing in terms of better content, or making maybe a free feature or something like that,. That's where I can start. "As a solo person, I don't have the full resources to deploy capital to hire and all that stuff"