The Rise and Fall of the Con Man

John Romulus Brinkley, the goat testicle doctor and Marshall McLuhan were two of the first names that came to mind when you told me about this project. He was a pioneer of new media radio; he made people into fans by connecting his scam to like a sense of identity. Like they're not just your victims: You have made them into your fans or followers. It's kind of what the monorail sketch in the Simpsons is based on to a significant extent. And it's almost like, you know, that play the music man.