Navigating Direct-to-Consumer Brand Expansion

This chapter discusses the transition from investing in successful brands to owning and operating them directly, with a focus on Homesick and Kalo. It highlights the challenges of e-commerce, including rising acquisition costs and the evolving marketing landscape, while emphasizing the importance of maintaining brand momentum. The chapter also reflects on the changing relationship between premium brands and platforms like Amazon, and how brands can thrive through strategic multi-channel approaches.