ACQ2 by Acquired cover image

Consumer Investing in 2022 (with Brian O'Malley of Forerunner Ventures)

ACQ2 by Acquired

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Navigating the DTC Landscape

This chapter explores the evolution of the direct-to-consumer (DTC) market, highlighting its initial rapid growth and the challenges brands face today. It examines shifting marketing dynamics, the rise of content creators, and the impact of macroeconomic changes on consumer behavior. The discussion also emphasizes the critical need for brands to cultivate strong value propositions and identify sustainable competitive advantages in an increasingly commoditized marketplace.

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