3min chapter

This Week in Startups cover image

MSG's facial recognition software, BuzzFeed's deal with Meta, The Creator Economy and more | E1667

This Week in Startups

CHAPTER

Is TikTok Heating Influencers?

Sources told Forbes that TikTok has often used heating is the term they're using to court influencers and brands by inflating their videos. This suggests that heating has potentially benefited some influencer and brands. Those with whom TikTok has sought business relationships at the expense of others. So it's unfair that some people got heated. Also, it sounds like they're saying that maybe the view counts weren't real,. which I wonder if the view counts are even real.

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