Sources told Forbes that TikTok has often used heating is the term they're using to court influencers and brands by inflating their videos. This suggests that heating has potentially benefited some influencer and brands. Those with whom TikTok has sought business relationships at the expense of others. So it's unfair that some people got heated. Also, it sounds like they're saying that maybe the view counts weren't real,. which I wonder if the view counts are even real.

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