How to Make a Million Dollars a Year

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Sanrio intentionally started at low price points. But the way they captured value was making it collectable. So instead of selling one thing for a hundred bux, they'll sell a hundred things for one boxand one dollar. And that gets you the same place. But the psychology makes them want to complete it. It's because the character is so easy to knock off.

The NIA boys discuss the British Pound (GBP) collapsing, Hello Kitty's $89bil empire & Gautam Adani overtaking Jeff Bezos to become the second richest person in the world.

Timestamps:

(00:00:00) - Intro
(00:01:12) - Meme Of The Week + GBP Collapse
(00:09:30) - Crypto vs. GBP
(00:11:17) - Dollar Milkshake Theory
(00:13:48) - Lifetime Franchise Revenue Top 10 + Hello Kitty’s $89B empire
(00:23:14) - Sanrio's Approach
(00:32:13) - Licensing
(00:36:21) - Low Price Point
(00:43:37) - Gautam Adani Richer Than Bezos
(00:52:03) - Gujaratis In The UK
(00:59:49) - Modi's Rockefeller
(01:02:13) - Mr 10%

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