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Are You an Optimist?
To be a great marketer, you have to be an optimist. Marketers have to be optimists because what we're essentially saying is, trust me, this going to work,. That's the whole point of mark right? Right? Because you just don't know if it's going to work or not! A, so, as an eternal optimist, and how that translate n your personal life, whac you end up doing as an optimist is you end up filling in the blanks of what you don't know. As a pessimist, you go, must be some wrong with out etre.