
398: How We Took A Cost Per lead From $60 To $6 & Doubled The Ad Budget
Embodied CEO
00:00
How to Make Your Audience Look Like Audiences
The key is tying that aggression, like we had so many different variations of creative and audiences. We re targeted an audience that brought in those really quality leads fore really inexpensive. And it only took about two weeks and we saw a massive, massive drops in the cost perlead. The other piece of this was making sure that the look like audiences they used were really high quality.
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