Bob Safian: I'm here with Julia Borsten, CNBC's senior media and tech correspondent. She is also the author of the new book, When Women Lead. What prompted you to go into business journalism in the first place? And what's made you stay in it all this time? she says.
Despite only 8% of Fortune 500 companies with women CEOs, women leaders more often utilize leadership skills that are perfectly suited for the current business climate. Julia Boorstin, who created CNBC’s Disruptor 50 platform, argues in her new book When Women Lead that counterintuitive approaches used by women leaders can have a great impact on business, and can be learned by anyone. Julia, as a senior tech and media reporter, also offers her in-depth knowledge on big tech from Twitter, Meta, and TikTok.
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