Don't avoid books and discard books, or reject books because of a title that doesn't resonate with you. If you're interested in strategy, business strategy, product strategy, you've got a real understanding michael porter by john mcgrettor. It's like the only thing you need to really deeply understand strategy,. The best way i can describe it is b more like george castanza. And those ideas are just profound, high impact and highly counter intuitive. So if you listen to us, you do know. O, my final question, and you even alluded to it earlier. We're going to pretend that inception is true, and that i'm going to let you

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