3min chapter

Perfect Balance: An Advertising Law Podcast cover image

Episode 23: Understanding the Changing Regulatory Landscape Under an Activist Federal Trade Commission

Perfect Balance: An Advertising Law Podcast

CHAPTER

The FTC's Proposed Updates to the Green Guides

The FTC has proposed specific updates to the endorsement guides that address such behavior relating to consumer and product reviews. The new focus on the green guides is really on substantiating environmental claims, particularly regarding product recyclability and environmental friendliness. Another important aspect of the green guide is the FTC's trying to define the definition of sustainability.

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