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26 | How to Use Facebook Ads to Grow Your Podcast, with Marie Nicola

Grow The Show

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How to Retarget Your Audience With Facebook Ads

People who are looking at Facebook ads are generally not in the headspace to listen to podcast episodes. It's more effective to link them to some sort of micro content, maybe a short video or a blog post. When they do that, they're going to be clicking through to your website. This allows you to take advantage of something called retargeting.

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