We hear a lot these days about personal branding, and there’s an expert for every occasion promising to guide us through the leadership branding maze.

Is our “brand” important in helping us to realise our career aspirations? Probably…

But there’s a dangerous misconception that you can construct an external image of desirable behaviours and values, without actually possessing them.

That approach is doomed to failure.

In this episode, I give you a clear, practical approach to reinventing your brand, by building it from the inside out; and I give you two critical tools to help you execute any change you might choose to make.