SOTS 2nd Hour: Consumer Strength, “Insane” AI Chip Demand and Campbell’s Soup Meets Hoops 10/17/24
Squawk on the Street
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Marketing Strategies in Sports: Campbell's Approach
This chapter explores how Campbell's brands, like SpaghettiOs and Chunky Soup, effectively market during sports events, particularly football games. It also addresses the challenges faced by consumer brands in the snack industry, emphasizing the need for innovative strategies to engage consumers and drive relevance amidst declining demand.
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