Select the Right User Activation Kpis to Meet Your Onboarding Goals
ProductLed Podcast
Are Onboarding and Activation Related?
I want to take a step back, and we've been talking about activation, on boarding and using them interchangeably. The relationship between activation and us ation and user on poainting out the same thing are they not? And how are they related to each each other? I think it depends a lot on how people look at them. Definitely tere is te relation between them. That's why we use the term on boarding very, much, much more than the term of activation. Activation, for me, is probably beyond rding. So i got to the promise of the product. What happens after this promise? I is experienced that gets me convinced to start using the product
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