RV E6 - Year End Planning, Brand Moves In This Economy, & The Alignment Trifecta | Tik Tok Live 18
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The Executive Mindset of the Go-to-Market Strategy
The first one is on the executive mindset around what the goal of marketing is. This is not a, you need to get aligned with the sales, head of sales. You need to align with the executive team. We have tons of alignment at my company because the plan of how we generate revenue is very clear. The whole executive team knows that's what the plan is. A lot of this stuff breaks down with a couple of executives think it should be a direct attribution lead gen model.
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