Is There a Mist Opportunity?

70% of the buying journey now in b to b is done an what you gas kind of coin this. Hearit a lot now. And we talk about that on b to be growth from time to time, and this is like a real, real deal. So when you're doubling down on trying to personalize, on trying to get as much information as you can so that you can make that by our journey as smooth as possible. Like data becomes like this holy grail, in a sense, of like, we need to know as much as we can about our customers so that we can actually make this experience as great as possible. That's where you see the gap in between