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Is There a Paradime Shift Going On?
We believe that we are fundamentally working on a paradime shift. We're trying to change a model to rebalance it in favour of consumers. The majority of these businesses, who you've never even heard of, but right now hold your data and sell it, they will cease to exist. So i think if we look to the future, it isn't hard to imagine a scenario where actually everyone has a ap on their phone. And perhaps even as part of the first time they start up their phone, the very first question is what do you want to happen to your data? That's where i see the world going.