Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real
00:00
How to Make a Great Product and Deliver Wow
The first person who had a fax, what did they do with it? Because you can't send a fax to yourself because you'll get a busy signal. Make a great product, deliver wow, and then wait for them to tell other people. They will only tell other people if it helps them. And that's a really big transformation. But we don't teach anything you learn in an ALT MBA. That's in an MBA. The point is that the MBA teaches all of the wrong things.
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