When there's such a like, form factor breaking or like, new concept, i will knit pick less. Another tweed says, should you criticize the flaws of a new invention, or emphasize the uniqueness of it? I think for me, that's super clear. But i don't know, i think as s any detail pops up, iw'll probably give my take on it as a positive or negative. We should point out that the f t c requirements are u.S only, so there are plenty of countries out there where, a, those requirements are not as strict. And suddenly you're watching a piece of content your like, o, i know for a fact that...