2min chapter

ACQ2 by Acquired cover image

Pricing: everything you always wanted to know but were afraid to ask, with ProfitWell CEO Patrick Campbell

ACQ2 by Acquired

CHAPTER

B Analytics Is a Terribly Hard Space

Lake: The reason profit was free is y we get a network of fact ad now, there's like, a really good narrative around why we made that decision. But the impetus to like, going for free, or even having the discussion was we ere going to charge for the metrix product we discovered that all our conceptions of what we thought willingness to pay was for an analytic toolm we shoud have sen the writing on the wall. Lake: You can only use so many resources based on your cash that you are generating at the business and how you re invest it. I mean, especially for you gys, like being boot drapt, like hot, like these decisions that

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