The Importance of Preferences

A quarter of households were found by a RMIT study to have struggled in the past year to pay their bills. The people who are struggling the most with their bills are also the least likely to be able to upgrade to an induction cooktop, for example. And finally, and I think we've touched on this a bit throughout this podcast already, we've got the more intangible element of preferences. It's really about shifting the ideas that people have towards these appliances and giving them as much information to make that choice. They're all fixable and doable - but you can't pretend they're not there.