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The Ugly Truth About Pipeline (Real Talk for GTM Teams Running on Broken Systems)

GTM Live

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Bridging the Gap: Marketing, Sales, and Data Insights

This chapter explores the critical connection between marketing and sales departments, highlighting how financial understanding can enhance overall business performance. It discusses the importance of integrating comprehensive data tools to evaluate true marketing efficiency and the challenges posed by inaccurate CRM data. Emphasizing the need for a more structured approach to sales processes, the speakers advocate for balancing technology and human connection to drive genuine growth.

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