Retailers' Advertising Budgets, Revenue Generation, and Black Friday Strategy

Chinese shopping apps are shaking up online retail, with fast-fashion leader Shein and viral sensation discounter Temu setting the pace.

Both are powering China’s exports by letting overseas consumers buy everything from clothing to digital gadgets directly from manufacturers, and at bargain prices few brick-and-mortar retailers can beat. Their flashy websites, aggressive marketing, and social media know-how help drive their breakneck growth.

Could Shein be the future of fast-fashion retail? Is Temu a potential “Amazon killer” with its vast array of offerings, millions of downloads, and super-cheap prices? Bloomberg Intelligence’s retail experts Catherine Lim and Tatiana Lisitsina join co-hosts John Lee and Tom Corbett for a closer look at the forces that are reshaping the way the world shops. 

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